Selected case studies.
A focused portfolio across sports branding, identity systems, campaign design, and the websites that hold them together. Hover any title to preview.
Sites that ship.
Mr. Poolman · Pool Services.
A full-service website for a Barrie-based pool maintenance company. Built from the ground up with service pages, online booking integration, SEO optimization, and mobile-first design. Every page is designed to convert visitors into booked clients.
Stack: Claude AI → Design → Build → SEO → Booking
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Rex Novus · Premium Apparel.
A mock clothing brand and e-commerce storefront built from scratch using Claude AI. The project explores full-stack web design, from brand identity and product photography concepts to responsive layout, cart functionality, and checkout flow. Designed as a proof of concept for AI-driven creative production.
Stack: Claude AI → Design → Build → Deploy
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Books that open.
Interactive flipbooks showcasing brand identity, event materials, and campaign design. Scroll inside each viewer.
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CC Rebrand
Complete brand identity refresh and system design.
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JCC Spring Guide
Seasonal program guide and community calendar.
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JCC Winter Guide
Winter programming and event highlights.
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Run for Vaughan
Fundraising event programming and promotional materials.
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Caniné & Co.
A boutique dog daycare brand concept exploring identity, digital execution, and curated merchandise extensions.
Website Concept
Brand Logo
Social Post
Newsletter
Dog Bowl
Tote Bag
Dog Tag
T-Shirt
Maccabi Canada.
Identity Refresh
Modernized the Maccabi Canada identity to create a cleaner, more scalable mark while preserving national symbolism and athletic heritage. The refreshed system enhances legibility, strengthens brand recognition, and performs consistently across digital platforms and merchandise.
Before
After