The work.
Identity systems, campaigns, and the websites that hold them together. Each project is a complete build. Strategy through execution. No hand‑offs. Hover any title to preview.
Sites that ship.
Mr Poolman ·
Pool Services
A full‑service website for a Barrie‑based pool maintenance company. Built from the ground up: service pages, booking integration, full SEO, and mobile‑first design. Every page earns its place.
Stack: Claude AI → Design → Build → SEO → Booking
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Rex Novus ·
Premium Apparel
A premium clothing brand and full e‑commerce storefront built on Shopify. Brand identity and creative assets were developed in Adobe, with AI assistance streamlining the process: from product photography concepts to responsive layout and checkout flow.
Stack: Shopify · Adobe · AI‑Assisted
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Books that open.
Complete print systems: brand books, event guides, campaign materials. Scroll to see each one in full.
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CC Rebrand
Complete brand identity refresh and system design.
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JCC Spring Guide
Seasonal program guide and community calendar.
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JCC Winter Guide
Winter programming and event highlights.
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Run for Vaughan
Fundraising event programming and promotional materials.
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Caniné & Co.
A complete brand concept for a boutique dog daycare: identity, digital, and merchandise. Built to feel as premium as the service.
Website Concept
Brand Logo
Social Post
Newsletter
Dog Bowl
Tote Bag
Dog Tag
T‑Shirt
Maccabi Canada.
Identity Refresh
Modernized the Maccabi Canada identity to create a cleaner, more scalable mark while preserving national symbolism and athletic heritage. The refreshed system enhances legibility, strengthens brand recognition, and performs consistently across digital platforms and merchandise.
Before
After