Ideas in motion.
Sports, music, unexpected characters, and a few things I wanted to try. A space to explore what an idea can become.
About these experiments +
Personal AI concept work. Brand and character references are not client commissions. Tools I’m exploring include Runway, Suno, OpenAI, Google Gemini, Flora, Midjourney and Adobe Premiere Pro. I use them to develop imagery and motion, then review and refine the results.
Dialogue captions and transcripts are auto-generated and may contain errors. Use CC to turn captions on.
Jahmyr Gibbs / Sonic transformation
Connecting Gibbs’ speed with Sonic’s energy through one football-to-character transformation.
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A football runner becomes a Sonic-inspired character in a blue uniform. The clip pairs the transformation with sports commentary and sound. Commentary transcript (auto-generated): “He’s gone, he’s gone, he’s gone, he’s gone.”
You Ain’t Gonna Believe This
A father-and-son boxing story inspired by the resilience speech in Rocky Balboa, following one fighter from childhood to the championship ring.
About the film and process
Rocky’s speech to his son in Rocky Balboa (2006) was the starting point. I wanted the film to follow a boxer from childhood to the ring, with his father present through the setbacks, the work and the win.
Music: Suno Video generation: Runway Storyboarding and revisions: OpenAI Final edit: Adobe Premiere Pro
The final craft focused on keeping the characters consistent as they aged, replacing movement that felt unnatural, matching colour between shots and timing the cuts to the song. One key edit places the father’s proud reaction before the championship belt reveal, allowing the emotion to land before the reward.
A personal tribute to the speech delivered by Sylvester Stallone as Rocky Balboa.
Knight in Crocs
A serious medieval scene, interrupted by a very ordinary footwear choice. An experiment in atmosphere and humour.
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A dramatic character scene uses an unexpected footwear choice for humour. Dialogue transcript (auto-generated): “Time is upon us. Are you sure this is the way?” Followed by: “Silence was invented.”
Nike power sneaker
Using lightning and movement to make a sneaker feel charged with energy. An unofficial concept, with no brand affiliation.
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A white sneaker appears in a dark setting with lightning and glowing effects. On-screen text reads “God of Thunder.” This is a personal product concept, not a Nike commission.
Team Canada × KitKat
A throwback to Canadian hockey, reimagined as a KitKat commercial. Vintage team imagery meets a playful chocolate-break concept.
About the concept
A personal AI experiment combining vintage Canada hockey imagery with a KitKat product sequence. Not commissioned by or affiliated with KitKat or Team Canada.
What I’m learning.
I’m experimenting with how to direct a scene, explore different visual ideas, and bring images and audio together. I also use Claude and Codex to help organize projects and work through website ideas.
I’m learning to judge the output as critically as any other piece of work: does the idea read, do the details hold up, and what needs another pass?
Explore the client work