A patent‑pending floating sports court platform engineered for premium waterfront experiences and destination‑level play. Brand identity, apparel program, and brand book.
Offshore Courts
Lead Designer
Creative Director
2025
Brand Identity
Apparel · Brand Book
Developed a full brand identity and design system for Offshore Courts, a patent‑pending floating sports court platform engineered for premium waterfront experiences and destination‑level play.
Directed photoshoot art direction for court renders, established color system for the waterfront environment palette, designed and produced all promotional materials for investor presentations.
Offshore Courts needed a visual identity that could communicate premium positioning for a completely new product category: floating sports courts designed for waterfront destinations.
The challenge was creating a brand that felt both athletic and luxury, approachable for players but aspirational enough to attract destination partners and investors.
Every mark, color choice, and typographic decision needed to hold up across wayfinding, apparel, digital campaigns, and the brand book, making a cohesive system essential from day one.
Primary and badge logo variants, brand guidelines, court render compositions, apparel and accessories line, brand book, campaign extension assets, and digital‑ready production files across all formats.
· Primary Logo
· Badge Logo
* Court renders are conceptual visualizations of the Offshore Courts experience taken from their website (not designed by me, just showing logo placement) - offshorecourts.com
A complete brand book documenting the Offshore Courts identity end‑to‑end. Logo construction, type system, color palette, court rendering language, apparel program, and the rules that hold it all together across digital, print, and environmental applications.
Built as the single source of truth, so the brand scales without losing its equity.
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Bryan's conscientiousness and professionalism were invaluable for us to rebrand our company. The experience was truly a cooperative one that FAR EXCEEDED OUR EXPECTATIONS. I fully and unequivocally recommend his services.
