JCC Maccabi Games
I created the Toronto Delegation logo in 2013, refined it in 2014, and continued the creative work across apparel, event graphics, and communications through 2025.
The brief.
Give the Toronto Delegation an identity that athletes could wear with pride and that spectators could recognize across the Games. The work needed to hold together across different sports, apparel items and venue requirements.
The mark combines the Canadian maple leaf and the Magen David in one athletic emblem. That connection between sport, Jewish identity, and Canada is the starting point for the whole system. The uniform layouts change by sport, while the emblem keeps the delegation recognizable.
One emblem. One team voice.
The Toronto Delegation identity was designed to work at two speeds: a compact emblem for the athlete, and a bold wordmark for the team.
The icon could stand alone on a pin, jersey, or piece of merchandise. The wordmark could lead a banner or venue graphic. Each expression stayed recognizable because the underlying idea never changed.
A team, not just a logo.
The identity carries across different sports, uniform layouts, and places at the Games.
These designs were produced for the Toronto delegation. Product presentations and event images show how the identity carried into use.
From uniforms to merchandise.
Hoodies, headwear, towels and everyday apparel, all produced as part of the delegation’s wider identity.
See the identity development
From the team to the court.
Team uniforms and a court decal bring the identity out of the design files and into the Games.
Watch the project film
See the Maccabi work in motion.
Read the video description
A silent animated sketch shows two athletes in Toronto uniforms in front of the red delegation emblem. One prepares to throw a baseball; the other moves with a basketball.
From design to delivery.
I adapted the identity for athletes, staff, and supporters, prepared production files, and worked with vendors on print and on-site applications. A jersey, a hat, and a floor decal each need a different layout, but they still need to feel like the same delegation.
Made for the Games.
The system went into production across uniforms, merchandise, the court decal and the delegation banner. My involvement ran from the original mark through to the latest creative work in 2025.