Built to Lead.

Creative Director & Brand Designer based in Toronto, building identity systems, sports brands, and campaign work that moves people.

Selected Work

JCC Maccabi Games

Brand Development

JCC Maccabi Games

Scaled brand system across digital, apparel, and live competition environments.

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ORT Canada

Campaign

ORT Canada

Hard Rock Casino Gala

Full campaign identity driving sponsor visibility and donor engagement.

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OFFSHORE Courts

Sports Brand

OFFSHORE Courts

Complete brand identity for a floating sports court concept - from logo system and brand book to apparel and environmental design.

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Motion & Concept Work

Concept Piece

The Knocked Down

A Joker edit scored with Rocky's resilience monologue, built to test pacing, tension, and emotional contrast. Personal concept work cut in Premiere Pro with sound design.

EXECUTION STACK: Premiere → Sound → Edit

AI Motion Concept

Jahmyr Gibbs – Sonic Transformation

A speed-to-character transformation concept built around Jahmyr Gibbs breaking free. Prototyped in FLORA, finished in Premiere with sound design.

EXECUTION STACK: FLORA → Premiere → Sound

AI Motion Concept

Rocky Remix – Audio-Visual Reimagining

A Rocky quote flipped into a short song, then paired with AI visuals to test rhythmic cutting, emotional tone, and timing. Audio made in Suno, visuals from VEO.

EXECUTION STACK: Suno → VEO → Premiere

AI Motion Concept

Knight in Crocs – Medieval Motion

A cinematic medieval sequence with an absurd Crocs twist, built to explore dramatic staging, contrast, and comedic timing.

EXECUTION STACK: Gen → Premiere → Edit

AI Motion Concept

Nike Power Sneaker Concept

A power-driven sneaker concept exploring energy, impact, and symbolic motion language, using lightning as the visual system.

EXECUTION STACK: AI → Premiere → Motion

Ready When You Are

Creativity in Motion.

Let's Build